CONTENT IS KEY
Technology is a double edged sword. It has connected us in ways we never could have predicted and opened everyone up to a sea of new people and networks. But it also has deeply affected our attention span, and inundated us with content and ads we never asked for. Because of this, having quality and engaging content is more important than ever. The average person now pays little to no attention to something visual that doesn’t intrigue them or spur their interest right away. Even worse, badly done content leaves an instant negative impression and creates the exact opposite objective.
With Soul Muse, it is sought to not only create relevant and solid creative content, but have more personal connections with the person and business that is behind that content and what they are hoping to achieve with it. Content comes in many forms and is also distributed in various forms, and trying to create content just for the sake of having it, is often a useless and costly venture. There are media companies out there charging clients thousands of dollars a month, only to generate highly generic content that is neither unique or original.
SOCIAL MEDIA - LinkedIn Headshots, Dating App Profile Pics, Instagram Content.
LIFESTYLE - Family Photos, Senior Pics, Engagement, Pet Photography, Kiddo Shots.
EVENTS - ‘Candid Captures’ Wedding Photography, Graduations, Parties/Celebrations.
BUSINESS - Product Photography & Content Creation, Web Content, Magazine Ads.
LOGO - Whether creating a new logo from scratch, redesigning/refreshing an existing logo, or just creating new color assets to use for design and images, there are many creative possibilities to take you further and expand.
LABELS - Label design is not only one of my specialties, but I also work with a top level printing company that has cutting edge materials and we can create stunning results that will set you apart from all the boring cookie cutter labels out there.
WEBSITE - Whether a fresh build, or a refresh/rebuild for an existing site that needs new life and spark, we can work together to create something that will please your audience. Having a crap website is one of the first things that turns off a customer and makes them look elsewhere.
MERCHANDISE - From stickers and coasters, to t-shirts and hoodies, merchandise is not only fun for your brand, but it gives your name and logo a bigger audience and further reach. Everyone loves swag.
BUSINESS - Beyond just the visually creative elements of photography and design, its imperative to have actionable ideas that help carve out the development of your brand and create a pathway to your customers or clients that builds upon more than just profit, but rather confidence and loyalty as well.
PERSONAL - Be your own brand. Whether its social media or some side gig, strengthen it and even make it more fun by sculpting your identity and choosing what you want to become.
WRITING
BUSINESS - Copywriting for Advertisement & Marketing, Product Description, Website.
PERSONAL - Speeches for Weddings, Memorials, Graduations.
